The Why

Community and Personal Health

  • Humans are eating, drinking and breathing plastic and micro-plastic waste (Source)
    • Recent studies suggest that we consume the equivalent of a credit-card of micro-plastics each week
    • 90% of the water we drink contains micro-plastics (Source)
  • 40% of all plastics manufactured are intended for one-time use, yet 91% of it in the US isn't recycled (Source)
    • Wish-cycling (e.g. trying to recycle a greasy pizza box) results in entire batches of recycling being landfilled
  • Studies show that toxic, caustic and synthetic compounds found in popular cleaning brands have been linked to cancer and other major diseases

Our Environment

  • 18 billion pounds of trash is dumped into our oceans each year (Source)
    • Scientists have predicted that by 2050, our oceans will contain more plastic than fish by weight (Source)
  • The ocean is littered by over 165 million tons of plastic (Source)
  • Animals are eating and drinking our plastic and micro-plastic waste
  • 100% of marine turtles, 59% of whales, 40% of seabirds and 36% of seals contain plastics (Source)
  • The contamination of micro-plastics will continue as ocean plastic breaks down (Source)