Tru Earth, based in Vancouver, Canada provides global consumers with eco-friendly zero waste laundry detergent strips and an assortment of other waste reducing items.  Tru Earth follows three core values:

Simplicity: They believe little hinges swing big doors and small actions add up to big changes. Tru Earth is not perfect and they’re not asking anyone else to be. 

Empowerment: We all have the power to choose. They create products that empower people to choose sustainability, without compromising convenience.

Integrity: They will never compromise their values or cut corners to reduce costs. They will not shortchange the environment to make a profit. They will be transparent about production and ingredients.